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1-lab Case · AI sales agent for chats, 5 deployments

AI sales agent · Chats and messengers

AI sales agent: a reply within 30 seconds, and only hot leads reach the sales rep.

One AI sales agent handles inquiries in Telegram, on classifieds marketplaces and property portals, on social media and on the website. It answers from the company's knowledge base, qualifies the customer, arranges a call, a visit or a booking, hands hot leads to a sales rep with a conversation summary and logs the outcome in the CRM. One solution, five deployments across industries: car dealerships, B2B equipment, real estate, hospitality, services.

Who it's for
Automotive, B2B, real estate, hospitality and services: any sales that happen in chat
Launch
1 to 2 weeks · rollout to a new location: 3–5 days
Channels
Telegram · classifieds marketplaces · property portals · social media · website
Task

Customers wait 5–15 minutes for a chat reply, until morning at night, and go to whoever replies first; up to 80% of chats never reach the CRM

Solution

One AI sales agent on every channel: answers from the knowledge base, qualifies, hands hot leads to a sales rep with a summary and logs to the CRM

Result

Replies in 30 seconds around the clock, 60–80% fewer lost leads, 80% of questions closed without a human, under 5% dead-end leads for sales reps

What it does in numbers

<30sec
Reply to a customer at any hour
instead of 5–15 minutes with a sales rep by day and "tomorrow morning" at night
60–80%
Fewer lost leads
at first touch, compared to manual chat handling
80%
Questions closed without a human
routine questions answered from the knowledge base; the sales rep gets the hot ones
0
Operators at first touch
one operator's salary saved on every channel

The problem

Where a business loses customers who have already reached out.

  • A customer waits 5–15 minutes for a reply, and at night or on weekends, until the morning or until Monday. By then they have already messaged a competitor, and the deal goes to whoever replied first.
  • 60–80% of leads are lost at first touch: up to 70–80% of conversations never reach the CRM, because sales reps don't copy contacts over by hand after their shift.
  • Sales reps spend up to 50% of their time on dead-end conversations: 30–40% of inbound inquiries will never become a deal, yet they eat up the same resources as hot customers.
  • Every customer asks the same questions: prices, lead times, terms, directions. The knowledge lives in a sales rep's head: they mix things up, make mistakes, and take it all with them when they leave.
  • Silent leads get forgotten, and scaling the team means hiring and training. By peak season or a new ad campaign, the team hasn't had time to grow.

How it works

Five steps from the first message to a hot lead on a sales rep's desk.

  1. A customer writes in any channel, and the AI replies within 30 seconds

    Telegram, classifieds, social media, the website: the message reaches the AI sales agent instantly. Fragmented messages are merged into one, voice messages are transcribed. If the customer has written before, even in a different channel, the AI remembers what was discussed and doesn't ask again.

  2. Qualifies in the course of the conversation

    What they need, budget, timing, specifications: the questions from your script are asked naturally as the conversation unfolds, not as a form. The customer doesn't notice they are being qualified.

  3. Answers from the knowledge base and suggests an option

    Prices, specifications, terms, promotions, addresses: only from the company's documents, nothing made up. On request it picks an option: a model, a trim level, a property, dates.

  4. Agrees on the next step

    Collects the contact details and locks in what happens next: a call from a sales rep, a visit, booking dates or a quote. Handles common objections without scaring the customer off with technical questions.

  5. Hands over to a sales rep and logs to the CRM

    The hot lead goes to the team chat with a conversation summary, and a deal is created in the CRM at the right stage. Silent leads are followed up by the AI itself, during working hours, with no late-night messages. The sales rep starts with the substance, not from scratch.

Capabilities

What the solution includes.

All channels with shared memory

Telegram, classifieds marketplaces, social media, the website: all in one system. A customer starts on social media and continues in Telegram, and the AI remembers everything. No "could you tell me again?".

A knowledge base built from your documents

Price lists, terms, specifications and rules live in familiar Google Docs. Edit the text, and the AI picks it up within 5–15 minutes. It answers only with what's in the knowledge base.

Hot leads handed to a sales rep

A lead card with a conversation summary and a link to the chat goes to the team chat. Different lead types go to different sales reps. A sales rep can take over the conversation with a single command and hand it back to the AI.

CRM logging

Once contact details are received, a deal is created automatically, with a summary, the source and the right pipeline stage. No conversation stays outside the CRM.

Works 24/7

Night and weekend inquiries are handled just like daytime ones. Customer reminders and team notifications go out during working hours only: overnight leads accumulate and are delivered in the morning.

A script built around your funnel

Qualification is tailored to the industry: car selection and loan terms, equipment models for a given task, residential complexes and mortgages, dates and party size, project budget and timeline.

Managed without a developer

The list of sales reps, greeting texts and working hours are changed in the admin panel by the head of sales. Conversations, leads and conversion by channel are in a Google Sheets dashboard.

Protection against provocations and duplicates

It stays in character, doesn't reveal internal instructions and responds correctly to attempts to "break" the conversation. One customer in two channels means one notification to the team.

Economics

Before and after in one table.

What changesBeforeAfter
Reply time to a customer 5–15 minutes by day, until morning at night under 30 seconds, around the clock
Leads lost at first touch up to 70–80% of conversations never reach the CRM 60–80% fewer losses, every contact in the CRM
Routine customer questions a sales rep answers by hand 80% closed by the AI from the knowledge base
Dead-end leads reaching a sales rep 30–40% of inbound inquiries under 5%
People at first touch 1–2 operators per channel, each on a full salary 0: a sales rep joins in for hot leads only
Payback

In car sales, the solution pays for itself with 2–3 saved leads a month; in services, at 200 inbound inquiries a month, it pays back within the first month against a full-time qualifier's salary. Industry benchmarks: a reply within the first minutes adds 15–30% to inquiry-to-contact conversion on B2B marketplaces and 30–50% to booking conversion in hospitality.

Where it's already running

One product, five deployments across industries.

Who it's for

Where the solution works.

Anywhere customers write rather than call, and where one unread message is a lost deal. The solution already runs across very different sales cycles: from a weekend booking to a B2B supply contract that takes months.

Car dealerships and dealers B2B equipment suppliers Real estate developers and agencies Glamping sites, hotels, resorts Beauty salons and fitness studios Agencies, consulting, B2B services Any business taking inquiries in messengers

What sets it apart

Why this isn't an off-the-shelf chatbot or a chat aggregator.

One product, five industries

The same engine runs for car dealers, an equipment manufacturer, a real estate developer, a glamping site and a services business. A new deployment means configuring the script and the knowledge base, not building from scratch.

A real conversation, not buttons or windows

Unlike chat aggregators and menu-driven bots, it runs the conversation from a knowledge base, understands unstructured questions and remembers context across channels and visits.

Full control stays with the client

The knowledge base is in your documents, the settings are in the admin panel, and a sales rep takes over the conversation with a single command. No black box and no dependence on a vendor.

Stop losing customers who wrote to you and never got a reply.

Free audit: in 30 minutes we'll show how many inquiries you lose in each channel, how many of them an AI sales agent would bring back, and which channel to start with.

Quiz · 6 questions · 1 minute

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1-lab · AI sales agent for chats and messengers case, 5 deployments Client names are anonymised. Figures are actual results from live operation.