Call quality control (QA) · CRM automation
A robot that collects every call into one spreadsheet while you sleep.
Instead of a QA specialist manually copying call recording links from the CRM into Google Sheets, a software worker does the job around the clock. Three years in operation, 100% call coverage, zero data entry errors.
A QA specialist spends 3–4 hours a day copying call links from the CRM, and only 20–30% of calls get reviewed
A robot moves call recordings from the CRM into Google Sheets around the clock and calculates sales reps' commission automatically
Call coverage: 20–30% → 100%; frees up 15–20 hours of the QA specialist's time a week; pays back in 1–2 months
By the numbers
The problem
Where your QA team loses hours every day.
- QA specialists manually collect call recording links from the CRM into Google Sheets. One person spends three to four hours a day on copy-paste.
- Only 20–30% of calls get reviewed. The QA specialist simply has no time for the rest. Sales reps know it and get complacent.
- Recordings get lost: there's no single "sale — rep — call" registry. Finding a specific conversation a month later is nearly impossible.
- Sales rep commissions are calculated manually in Excel, slowly and with errors, leading to constant disputes with the head of sales.
- Many CRMs lack a full API. Data has to be pulled "by hand" through the interface, which standard integrations can't do.
How it works
Five steps, repeated every minute.
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Logs into the CRM like a regular employee
Under a dedicated account, over a secure connection. To the CRM, it looks like a regular QA specialist at work.
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Checks for new deals every minute
Filters sales and calls for the current day. Spreads the load evenly: ten deals in the morning, ten in the afternoon, ten in the evening.
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Collects everything it needs for each deal
The call recording link, car make and model, deal amount, and the responsible sales rep. It recognizes full names even with job title prefixes.
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Checks whether the deal was already processed
If it was handled in the last three days, it's skipped. No duplicates in analytics.
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Writes to Google Sheets and sends a report
Every morning at 9:00, the manager and the QA specialist get a Telegram summary of the previous day: how many processed, how many errors, which deals need a manual check.
Features
What's included.
Three parallel workflows
Sales control, client chat control, and sales rep commission calculation: three independent robots with different jobs.
Skips technical calls
The robot ignores calls shorter than 30 seconds: missed connections and test calls. Only real client conversations go into the report.
Self-recovery
If the CRM freezes or the connection drops, the robot waits a minute and resumes on its own. No admin intervention.
Control from your phone
An operator can stop or start the robot directly from Telegram, without logging into the server. Handy for off-hours.
Clean data in Sheets
The parser extracts the rep's name from strings like "UC Smith Anna Manager HQ", so only "Smith Anna" ends up in the spreadsheet.
Commission calculation without disputes
A separate robot calculates sales rep commissions on deals automatically. Transparent numbers leave the head of sales and the reps nothing to argue about.
Runs 24/7
The robot is deployed on a server and restarts automatically after a failure. Round-the-clock work with no vacations or sick days.
Morning digest
Every morning the manager sees a summary of the previous day: how many found, how many processed, how many skipped. Full visibility at the start of the day.
Economics
Before and after in one table.
| What changes | Before | After |
|---|---|---|
| QA specialist's time per day | 3–4 hours of manual collection | 0 minutes, the robot does it |
| Call coverage for review | 20–30%, spot checks | 100%, automatic |
| Time to reach analytics | end of day or end of week | within 1–2 minutes |
| Sales rep commission calculation | manual Excel, disputes with the head of sales | automatic, error-free |
| Time per week | 15–20 hours of a person's work | fully freed up |
Measured against one QA specialist's salary, the solution pays for itself in 1–2 months and keeps running for years with no additional investment.
Who it's for
Where it works.
Anywhere you need to pull data from a CRM into analytics and the vendor offers no direct connection. The solution adapts to any CRM you can log into as a user.
What's different
Why this isn't an off-the-shelf service.
Ready-made services need an API
Most CRMs don't provide full API access. Any off-the-shelf integration tool simply fails on the fields you need.
Fits your process
Your time slots, your rules for assigning the rep, your commission formula: this is custom logic no ready-made product will have.
Full control
The robot runs on your server under your account. No subscriptions, no black boxes: you own the solution.
Get a robot like this for your QA team.
Free audit: in a 30 min session, we'll show what can be automated in your CRM and how much it will save per year.
Quiz · 6 questions · 1 minute
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